Arthur Jones created the modern day fitness industry with the invention of Nautilus equipment and the 3x per week exercise protocol. Clients of all ages and abilities were able to achieve exceptional levels of fitness with no cardio training and less than one total hour of exercise per week. Nautilus Clubs were the gold standard at the time, as mega clubs did not exist.
With the invention of the Lifecycle in the 1980′s came other products such as treadmills, stair climbers, elliptical machines, etc. This gave rise to the modern day Mega Clubs, and a shift towards making exercise fun as opposed to effective. “More is better” became the mantra of the day, and commercial gyms became as much of a social setting as a place for physical improvement.
In the early 1990′s, a protoge of Jones’ named Ken Hutchins discovered that superior training results could be achieved in as little as 15-20 minutes/week using a slow speed method of training called Superslow. In addition to results validated at the University of Florida, Mr. Hutchins discovery led to a world wide movement of trainers who came to the same conclusion.
In 2003, Power of 10 by Adam Zickerman, and Slow Burn by Fred Hahn, were published to introduce slow speed training to the masses, to the delight of the New York Media. Celebrities such as Barbara Walters, Anthony Robbins, Leslie Stahl, Brad Pitt, and author John Gray were just a few of those touting the benefits of this new approach to exercise.
Today, the gold standard for information on slow speed/isometric training comes from Body by Science by Dr. Doug McGuff and John Little. This book is highly recommended for anyone who wants to understand how less training can lead to better results.
After 11 years of perfecting the business model of this training, Tone In 12 is now making the program available to entrepreneurs as a licensed business opportunity.